Advanced Floral Design
South Florida Center for Floral Studies
ADVANCED CLASS FD-102
Classes are held Monday through Friday, 8:00 am to 4:00 pm continuously. In the Advanced Class students will explore their creativity by using unique flowers such as tropical birds of paradise and orchid sprays, as well as, many others and a wide variety of tropical foliage. The participants will create contemporary arrangements and designs with a European flair.
The class incorporates detailed information on wedding contracts and how to handle those difficult brides. In addition to that students will take a field trip to local shops, floral wholesalers and growers. Please see the Field Trips page for photos.
Advanced Classes usually follow the Basic Classes. It is highly recommended that students invest their time and money by taking both courses.
The Advanced Course is an approved Pathway for AIFD Certification.
PROGRAM OUTLINE
Credential issued: Diploma
Program Objective: The Advanced Class emphasis is on applying the elements and principles of floral design to advanced and contemporary design styles. Flower shop management, business procedures and professional practices are also part of the program objective. The Advanced Class is for persons who have some retail floral design experience or have completed the Basic Floral Design Class and aspire to business ownership.
| Areas studied will be: | Clock Hours: |
| 102-A Shop management and business procedures, creating opening and closing routines. In this segment students are exposed to efficient steps in managing you business. Time is money, so you will learn to make the best use of your time. | one |
| 102-B Personnel management including job descriptions, employee manuals, writing resumes, creating your portfolio & how-to get that perfect job. How to interview and be interviewed for the position that is right for you. The floral industry includes a variety of duties and responsibilities. Here we will focus on how those duties overlap. | one-half |
| 102-C Selecting unique containers for contemporary designs. Many arrangements are inspired by the container. In this segment the student will learn to focus on the container that is right for the arrangement. Whether to decide on a shallow or a container with a deep reservoir is critical to achieving the right end product. | one-half |
| 102-D Advanced design shapes and creating your personal style. Each student is encouraged to explore their personal creative style. Are you light and airy, or structured and precise? In this segment you will have the opportunity to find out where you passion is taking you in design. | one-half |
| 102-E Cost percentages on rent, store equipment, salaries and general over-head. Most businesses don’t survive past the first year. That is either because they are underfunded or uneducated, or both. In this segment we will discuss the money and how much should be allocated for various areas of your business. | one-quarter |
| 102-F European/cutting edge wedding and sympathy design trends incorporating decorative wire, colored, wet foam, sisal and many other accessories. New products are constantly becoming available to florists. Here, students will have the opportunity to explore many of the new products and their creative uses. | one-quarter |
| 102-G Tailoring, weaving and other abstractions with fresh foliage. With all of the unique foliage that is available to us it would be a crime not to take advantage of it. The students are taken on foliage hunts for that artistic piece that will “make” their design. You will learn how to cut and care for the products in your work. | one-quarter |
| 102-H Marketing your products and service to the consumer. Marketing is what drives sales. There are many ways to create “Brand You”. In this segment we will discuss the importance and options in marketing. Making use of the internet and how to reach out to consumers in a refreshing and positive way. | one |
| 102-I Detailed Daily Shop Operations: deliveries, standing order purchases, floral stock rotation. There are many services that are offered from a retail florist. In this segment we will illustrate those and how you can make the best use of your time by training yourself and others to be efficient. | one |
| 102-J Marketing, promotion and advertising. Be careful of what you give away. Here we will discuss how you can make the best of donations. And how you can get the most “bang for the buck’ from your advertising dollars. | one-quarter |
| 102-K Plant, Flower and Foliage Identification. The students will be introduced to a comprehensive list of varying foliages and plants. As well as, the creative use of those products. | one-half |
| 102-L Business policies and running a successful retail floral business. The “nuts and bolts” of the industry is illustrated in a program called “Jumping Through Hoops.” Here the students are given a variety of scenarios followed by a discussion on how to handle the unique situations that occur in the business. | one-half |
| 102-M Tour of area shops. The design class will visit two or three of the areas most successful florists. There they can ask questions and “pick the owners brain” on how to be successful. The students can see how a shop is laid out and organized for its many functions. | one and one-half |
| 102-N Practical Application of Floral Design, Creating advanced arrangements for all occasions: wedding, sympathy, birthday, hospital, anniversary, gluing techniques for corsages. An average of two to three design forms are created each day. By the end of the course each students will have created floral compositions suitable for all occasions. | twenty seven |
| Total | thirty-five |
Entrance requirements or prerequisites:
The Advanced Class is for persons who have completed the Basic Class or an equivalent class, have a thorough knowledge of the Elements and Principles of Design, who have a few years experience in basic floral design and wish to advance to a higher level of competency; a must-do class for potential shop owners and managers.
Non Degree Programs (Diploma or Occupational Associate)
| Program length: | Actual contact hours: |
| 1 week, 35 clock hours | Theory 20% |
| Lab 80% |
| Tuition: | $595.00 |
| Registration fee: | $100.00 |
| Books and Materials: | Optional: AIFD Book of Floral Terminology, Rose Marketing on a Daisy Budget |
| Other Costs: | $0.00 |
| Total Program Cost: | $595.00 |
