Basic Floral Design

SouthFloridaCenter for Floral Studies
BASIC CLASS FD-101
Classes are held Monday through Friday 8:00 am to 4:00 pm

PROGRAM OUTLINE

Program Title: Basic Floral Design FD-101
Credential issued: Certificate of Completion
Program Objective: Introduction to the floral industry: designs for all occasions, floral design mechanics, and flower shop set-up and management, pricing for profit as well as preparing a student for an entry level position in retail flower sales and floral design.

Program Description: The Basic Class emphasis is a compressed, comprehensive study on learning the elements and principles of floral design and salability of the finished product also, exposure of an extensive supply of fresh flowers and foliages is available to the students. The Basic Class is an introductory class into the business of flowers: how to run a successful retail shop, buy flowers and hard goods, create pricing boards, stock rotation, calculating costs of goods sold, labor, services and general flower shop management. Students are encouraged to attend the Advanced Class following the Basic Class expanding their knowledge and skill in retail floristry.

Areas of study will be:	CLOCK HOURS
101-A Elements, Principles and Fundamentals of Floral Design	one-half
101-B Design Mechanics: proper tools, floral foam, tape, wire mesh and caging also how-to create a silk arrangement	one-half
101-C Color theories applied to selecting flowers and choosing the right container	one
101-D Purchasing, Care and Handling for Fresh Flowers: cooler temperature and humidity	one-half
101-E Basic Design Shapes and Styles for weddings, sympathy, hospital, anniversary, get well and many more occasions.	one
101-F Pricing and Mark-up for Products and Labor	one
101-G Wire Services and Order Gatherers: how to join and how they affect your business	one-half
101-H Plant and Flower Identification and Terminology	one-half
101-I Bow tying, ribbon treatments, wire usage and applying decorative accessories	one
101-J Guided tour of a floral wholesale house includes introduction of products needed to start a retail flower shop	one-half
101-K Practical Application of Floral Design-Creating Arrangements for All Occasions: Wedding, Sympathy, Birthday, Anniversary, Centerpieces, Corsages	twenty eight
Total	thirty five

Entrance requirements or prerequisites:
There are no requirements for the Basic Floral Design Class except an interest to learn and a passion for flowers.

Program length:	Actual contact hours:
1 week, 35 clock hours	Theory 20% Lab 80%

Tuition:	$595.00
Registration fee:	$100.00
Books and Materials:	Optional: The Frugal Florist: Do-It-Yourself Flowers, Florists Review Design School
Other Costs:	$0.00
Total Program Cost:	$595.00